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About Me |
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I am a 25 year marketing veteran with 5 years sales experience in the diagnostics industry. Most recently I served as Vice President of Marketing for Cangen Biotechnologies, a start-up biotechnology company based on research from Johns Hopkins specializing in molecular diagnostics for the detection of cancer. I started my career with E. I. DuPont de Nemours after leaving the University of Louisville School of Medicine where I was pursuing a doctorate in microbiology. Previously I received my BA degree from the University of Louisville. During my 8 year tenure at DuPont, I received “Blue Chip” marketing training and was the highest producing sales representative in Medical Products Department. Prior to my most recent position at Cangen, I served in senior level marketing management roles where I was integral in the commercialization of five start-up companies. Leadership - demonstrated success leading marketing to achieve performance objectives; EDITDA, market share, marketing departments as large as 6, cross functional teams, & more….. Experience - 22 years marketing experience in Diagnostics with “Blue Chip” marketing training; and 5 years in sales Diversity - Infectious Disease, Cardiology, Oncology, Clinical Chemistry & Point-of-Care Global - international marketing responsibility & multicultural interaction Commercialization - 5 startups, 2 through their IPO Product Launch - Over 300 new products & technologies Personnel Development – Recruited & trained 3 new marketing departments Strategy – Developed strategic marketing plans, many used to raise capital or increase investor confidence Tactical - managed sales organizations, performed sales training, developed collateral materials, customer advisory groups, customer focus groups, webinars, CRM & more….. Technical Understanding – advanced molecular techniques for cancer detection, imaging techniques, infectious disease, surgical procedures, graduate level education from a School of Medicine….. Market Knowledge – competitive landscape and direction Business Development – negotiated marketing, distribution, acquisition & other agreements Business Acumen – responsible for P&L, budgeting, forecasting & more….. I am now looking for my next challenge to assist you with your business needs. If you are interested to learn more, please contact me. |
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Contact Information: Phone: 412-406-7675 Cell: 609-775-5260 |
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email: dana@danaethomas.com |
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Executive Level Marketing |
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